QR codes
Connect your audience to online content with branded QR codes whose destinations can evolve with your campaign.
What is a dynamic QR code?
A dynamic QR code opens a Goose.re short link that redirects visitors to your chosen destination. Updating that destination keeps the QR code usable, even after it has been printed on packaging, signage, or campaign materials.
Benefits of dynamic QR codes
- Flexible destinations: Update the connected short link to send visitors to new content without replacing the printed code.
- Measurable engagement: Review activity on the connected link to understand when and how visitors access your content.
- Compact pattern: Encode a short address to keep the QR pattern less dense than a long destination URL.
Designing and exporting your QR code
In your dashboard, open QR Codes and create or edit a code. Set its destination, customize its appearance, and test a scan on your phone before downloading it for your campaign.
Colors
Set the pattern and background colors to complement your brand. Keep a clear contrast between them, and test the code at the size you plan to use.
Logos
Add a company logo or recognizable icon to the center of the code. Keep the image simple and check that the finished design still scans reliably.
Export formats
Download your QR code as PNG, SVG, or WebP. Use SVG when the design needs to scale for print, or a raster format for digital content at a fixed size.